It has been nine months since ALCOSAN kicked off its 3 Rivers Proud campaign to inform the public about our important work of recycling wastewater into clean water and our role in the region’s economy and environmental health.
That effort included a series of billboards, print, online and radio advertising and placards on public transit vehicles that featured a dozen ALCOSAN employees. Those individuals, along with hundreds of their colleagues at ALCOSAN, are instrumental in fulfilling our mission of treating as much as 250 million gallons of wastewater every day. Public support also is key.
Yesterday marked the launch of the second round of our information campaign, this time introducing members of the western Pennsylvania community who have joined our effort. They recognize the three rivers are central to our regional identity.
They are the young and the not-so-young, families who are new to the region and long-time residents. They use the rivers for kayaking and fishing and the trails that border them for biking and walking. They are proud to see the way clean rivers provide a rich feeding ground for a revived eagle population.
All of those activities demonstrate that it is imperative that ALCOSAN’s Clean Water Plan move forward. Yes, our rivers are far cleaner and healthier than they were six decades ago when ALCOSAN’s plant began operation, but more needs to be done.
The work ahead is necessary so that our community will continue to be a great place to live, work and play. We at ALCOSAN are grateful for the support and participation of these members of the community and of the organizations that are our partners, listed on the Partners page of 3RiversProud.com.
ALCOSAN staff members will be out in the community in the coming weeks and months. Be sure to check on the Events page for details, and please check back often to learn more about ALCOSAN’s green-first plan and the reasons we are 3 Rivers Proud.